New branding for luxury French hotel group

In 2026, Mazarine Image commissioned Lionel to redesign the visual identity of Nolinski, the Parisian luxury hospitality group, as the brand expanded to new destinations. Lionel redesigned the logotype through a bespoke typographic approach, refining its proportions and distinctive character while preserving the understated elegance of the brand. He also developed a transversal colour palette conceived to create a consistent visual language across the different Nolinski locations — Paris, Saint-Tropez, Val d’Isère and Venice — while allowing each destination to retain its own identity.

The new system gives Nolinski a more coherent and contemporary expression, designed to support the group’s international development.